Best practices for using links in your social media and salon to boost drop-shipping sales
Instagram doesn’t allow clickable links in post or reel captions - only in your bio.
Here’s how to maximise your drop-shipping sales using smart link strategies:
🔗 Step 1: Use “Link in Bio” for Instagram Posts & Reels
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In your post/reel caption, write something like:
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“See my Online Shop – 🔗 Link in Bio”
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Or for product-specific posts: “To buy [product name], tap on 🔗 Link in Bio”
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Add your eCommerce shop URL or customised product link as an external link in your Instagram bio
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Instagram only allows up to 5 external links in your bio
🔥 Step 2: Create a Linktree for Multiple Links
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Use a free service like Linktree to house all your important links in one place (e.g., shop, product links, socials)
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Add your Linktree URL to your Instagram bio
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Title your links clearly for easy navigation (e.g., “Shop Online,” “Best Sellers”)
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See our Linktree tutorial on @husl.app Instagram Highlights for setup tips
📲 Step 3: Use Instagram Stories with Link Stickers
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Publish Stories at least 3 times per week to stay top of mind
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Add a “Link” sticker to your Story
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Rename the sticker to a clear call-to-action:
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“Buy Now” for specific product links
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“See my Online Shop here” for your main shop link
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🏠 Step 4: Use QR Codes in Your Salon
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Generate QR codes for your main eCommerce shop and popular customised product links
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Print these QR codes as shelf talkers or posters around your salon
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Clients can scan while in the chair to shop easily without leaving the salon!
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We recommend this free QR code generator: https://qrfy.com
💡 Tips for Success:
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Educate your audience constantly about “Link in Bio” or “Tap Linktree in Bio” so they know where to find your shop
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Keep your bio and Linktree links up to date with your latest products and promos
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Engage your clients regularly on Stories and social media to drive traffic
If you want more help setting up your links or QR codes, tap Get Help in the HUSL app!